Looking at JetBlueBestFareFinder site for this week-end.     Outbound to Orlando and Fort Lauderdale for Saturday and Sunday have 56 unreserved seats which equates to an 86% load.  Over the next couple of days more seats will be reserved so ticket sales still look strong at ORH.

Since the JetBlue announcement that they will charge for bag and that the Airbus will increase from 150 to 165 seats, the stock has gone up approximately 5%. Currently at 13.27 per share.